Taxx is a unique and thought-provoking pop-up shop that aims to highlight the issue of gender price inequality. The store takes a humorous approach to the issue by flipping the script on traditional pricing methods. In this store, men's products are more expensive than women's, which is a complete reversal of the norm in most retail environments. The store features a range of health and beauty products, from shampoo and bodywash to t-shirts and tote bags, that showcase the same ingredients or designs but with different price tags based on the gender they are marketed to. Taxx is a clever way to start a conversation about the impact of gender pricing disparities and to raise awareness about the issue.
